H&M Goes Home

I love this installation in the Stockholm Head Offices of H&M by UXUS, a group of designers from Amsterdam. It is for H&M Home, which looks very promising; it looks a lot more exciting than Zara Home, and feels a lot more “designed”. I have no idea when the home collection will arrive in Canada, if ever, but right now it is available in Sweden. Sweden is a mecca for modern interior design, even the most basic of homes look like an Ikea catalogue, in a really good way. The Swedes are just born with great design sense, something I will probably talk about over and over again in this blog.

From UXUS:

“UXUS followed up the Home Reflections presentation with “Interaction”, an installation celebrating H&M Home’s transition from an online and catalogue retailer, to a physical showroom where one can indulge all the senses, especially touch.”

Imagine walking into work every day and seeing this before you head to your desk!

I read about this first on Dezeen, one of the best design blogs.

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Images courtesy of H&M.

(By the way, anyone toying with the idea of getting a job at H&M, I heard they are a fantastic company to work for, but they do all sorts of creepy profiling interviews. They also expect all designers to start at the bottom, whether you have 6 months experience or ten years. Probably the reason why I am not living in Stockholm right now.)

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Filed under Design, Fast Fashion, Retailers

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